To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the “build trap,” cranking out features to meet their schedule rather than the customer’s needs.

On this episode of the Agile Uprising podcast; Colleen, Chris, and Troy sit down with Melissa Perri and discuss her new book “Escaping The Build Trap: How Effective Product Management Creates Real Value” 


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